The Unsung Heroes Campaign
The Unsung Heroes campaign, led by Forward Carers, was set up to raise awareness and celebrate the role of family carers across Birmingham. The campaign was part of Ageing Better in Birmingham and funded by The Big Lottery Fund and came to an end in June 2020.
Dr Leon Quinn and Dr. Anna Hraboweckyj from the Social Effectiveness Research Centre evaluated the Unsung Heroes campaign. The key findings were:
- 65% of Carers thought the Unsung Heroes campaign had increased the awareness of the issues Carers face & encouraged activities, employers, organisations and institutions to be carer friendly
- 75% of Carers were more aware of the services and support available to them because of the Unsung Heroes campaign
- 58% of Carers said the Unsung Heroes campaign had made them feel like they had more help around them
Unsung Heroes aim was to emphasise and amplify the role of the carer and illustrate that they are not a homogeneous group – their experiences of caring and social isolation are as diverse as their personal circumstances. Below are some of those Carers who helped us through the campaign, take some time to read through the case study or to watch the short films.
Launch of Carer Friendly Brum
As a result of this campaign, Forward Carers has launched Carer Friendly Brum, a new initiative to continue raising the voice of Carers across the city and helping organisations, businesses, health care trusts and individuals recognise and understand everything that Carers do to keep our families healthier and happy together, and encourage them to take practical steps that will make a positive difference to a Carer in order to brighten their day a little.
To find out more visit our dedicated web pages on creating Carer Friendly Communities.