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Carer Friendly Communities

Business, Providers, Organisations

Becoming a Carer can be a gradual process with many people not recognising the changing nature of their relationship with the person they support.

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Carer Friendly Business

Why should we get involved?

Carers will prefer to continue identifying primarily as a husband, wife, partner, sibling, parent, child or friend, rather than as a Carer and that’s okay. However, we want to ensure that everyone in a caring role is valued in their community, and that the places we go and the people we meet increasingly recognise the amazing role our of Carers.

Carers often become engulfed by competing demands, including work and family, and as a result may overlook their own needs. Raising awareness of Carers may enable more people to seek support and help at an early stage and therefore delay when caring situations breakdown due to crisis.

We therefore want your help to raise awareness of Carers, perhaps you employ people who are in caring roles or fail to recognise that some of your customers may be family Carers. Working together we can support you develop carer-friendly policies for clients, customers or staff.

Together we can make a difference, together let’s create
‘Carer Friendly Brum’

What are the benefits?

  • It is FREE to join
  • You will receive FREE advertising and promotion in our directory
  • You will receive FREE ongoing support
  • You will receive a FREE welcome pack including a free window sticker showing you are part of the scheme, along with social media and website banners.
  • You will deepen your understanding of employers who may also be Caring, reducing costly staff turnover and increase motivation
  • Ticks the wellbeing box to support employees who are caring
  • Great way of demonstrating your Corporate Social Responsibility
  • You can get involved with events organised by Forward Carers and Birmingham Carers Hub
  • You will become part of a community already supporting unpaid Carers
  • You will reach new customers and potentially increase your business
  • You could WIN a Carer Friendly Business Award


  • 1 in 4 Birmingham houses is home to a Carer that’s 112,000 of us here in Birmingham!
  • 40,000 Brummies’ become a Carer every year
  • 1 in 7 of the people you meet in your workplace goes home to caring duties
  • 3 in 4 Carers do not feel their caring role is understood or valued by their community
  • Carers save the economy over £132 billion each year, an average of £19,336 per Carer
  • 2 in 5 Carers are balancing work and caring
  • 38% of all Carers reported that they had given up work to care and 18% had reduced their working hours
  • 7 in 10 working carers (71%) have felt lonely or isolated in the workplace as a result of their caring responsibilities.
  • Over four out of ten (43%) working carers felt that colleagues and managers did not understand the impact of caring and 38% had not felt comfortable talking about their caring responsibilities at work; and
  • Nearly a quarter (23%) of carers received no support from their employer.

Carer Friendly

These places have taken small steps to brighten up a Carers day View More Info
  • Promote ‘Carer Friendly Brum’ and recognise Carers Card.
  • Offer Deals and Discounts to Carers.
  • Undertake Carer Aware training either online or Face to Face.

Forward Carers will:

  • Supply of promotional materials such as window stickers.
  • Advertised on Forward Carers Website and Social Media.
  • Make staff available to present to a group who run an information point.
  • Provide Carer Awareness Training.
To offer a discount or benefit and get support and information to be Carer Friendly click here

Carer Aware

These places not only understand the importance of helping Carers, including employees View More Info
  • Offer a space for Carers to meet regularly.
  • Host an activity or event for Carers Week or Carers Rights Day
  • Identify a ‘Carers Champion’ in your organisation and demonstrate a strong commitment to supporting staff members who may also be caring.

Forward Carers will:

  • Give guidance and support to set up carer group.
  • Support to facilitate group and the provision contact such as training or dementia awareness.
  • Provide Carer Awareness Training.
  • Forward carers will plan, promote, and staff event.
  • Help with templates of flexible working policies.
  • Give advice on identifying working carers and signpost to Birmingham Carers Hub staff information point.
If you see the importance of helping Carer both within the community and the workplace click here

Making a Difference

These places are going the extra mile to make a real and tangible difference to a carer’s life View More Info
  • You have positivity changed your service or business delivery and/or co-design which recognises Carers.
  • Public declaration on how you recognise the needs of Carers and how you are making a difference.
  • Commitment of sponsorship, financial contribution and/or voluntary hours given to support Carers.
  • Winner of a Forward Carers ‘Carer Friendly Business Award’

Forward Carers will:

  • Supply of promotional materials such as window stickers
  • Advertised and promoted on Forward Carers Website and Social Media
  • Provide Carer Awareness Training.
  • Provide a menu of funding options and evidence to support Corporate Social Responsibility and impact the investment will make.
  • Business Awards with PR Opportunities
If you want to ‘Make a Difference’ both within the community and the workplace click here

Carer Friendly Business Directory

To find out about other businesses already signed up to Carer Friendly Brum

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